The Declarer (Floyd McWilliams' Blog)

Wednesday, July 14, 2004


While driving to work today I passed a truck that had this slogan on its side:

"The Palo Alto Way: Use less, recycle the rest"

The only thing worse than conspicuous consumption is conspicuous non-consumption.

But the slogan does work if you drop the second half and remove a space:

"The Palo Alto Way: Useless"


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